Effective Orthodontist SEO
Welcome to Invisalign SEO
We founded this website to provide orthodontists and other Invisalign providers with a guide to ranking higher in Google’s search engine results pages (SERPs). For the past six years our team of Search Engine Optimization (SEO) experts have helped businesses across many different niches achieve a higher ranking in search engine results pages. In our experience, orthodontists in particular can achieve a great return on investment by implementing SEO.
If you are an orthodontist or Invisalign provider who wants to grow their practice and acquire more patients organically from search engines such as Google, we can help you. The information on this website is tailored to help provide SEO knowledge to Invisalign providers and help them rank higher in Google. Our team of orthodontic SEO experts is dedicated to helping you reach your goals.
Let us help you improve your ranking.
Keys to Effective SEO for Orthodontists
Far too often do we come across orthodontist websites that have been doomed by so called “orthodontist search engine optimization experts.” We know that there is a lot of contradicting and just plain wrong information about SEO out there today. We want to set the record straight and provide orthodontists with information that will actually help them rank higher in Google Search.
SEO Strategy for Orthodontists
Creating an SEO strategy for your orthodontics practice is a crucial part of the process. Finding the correct target keywords to get the greatest return on investment is key. Understanding the value of long tail keywords as apposed to short tail keywords can help you rank for more organic keywords faster. More specific content topics and keywords will also help the website acquire organic backlinks which are key to Orthodontist Invisalign SEO.
SEO Content for Orthodontists
Lack of quality content is a common problem we encounter when helping a new orthodontist with SEO. We have seen websites that have either A) Practically no Content, or B) Bad, keyword saturated, content that was added by a so called “orthodontist marketing agency.” Keyword saturated content can be perceived as spam to Google’s search algorithm and result in your website being penalized.
There is a happy medium that is achievable that will provide the best results for your orthodontist practice website. If there is not enough unique content, the website will not be cited via a do follow backlink and therefore will miss out on incredible ranking opportunities.
Backend On-site SEO For Orthodontists
Backend SEO is the most important part of successful search engine optimization. If you want to rank on the first page of Google it is vital that you utilize backend optimization practices. For example, meta tags need to be updated to increase your click through rate (CTR). All of your website’s URLs must be crawled and indexed by Google. If your pages are not indexed by Google, they will not rank. In order to have your website’s pages crawled by Google’s robots in a timely manner, you will need to add your website to Google Search console and index all of your pages.
Off-Site Orthodontist SEO and Link Building
Off-site optimization is the part of the SEO process that occurs outside your website. For an Invisalign provider such as an orthodontist or dentist, off-site SEO consists mostly of link acquisition and outreach. This is a time consuming process and is typically handled by an orthodontist SEO expert.
In order to get high quality links for an orthodontist or dentist, you will have to either have a great network of off-site content creators, or killer content of your own that gets natural links. Hiring an orthodontist SEO expert will give you access to an off-site content network as well as writers who will create optimized content that is more likely to be linked to. This combination will ensure that you rank higher for high search volume orthodontist and dentist keywords.