Invisalign has proven to be a popular alternative to traditional braces. Thousands of orthodontists around the country have adopted the Invisalign system. Many teens and adults prefer Invisalign over traditional braces. When potential patients want to straighten their teeth, they start looking for an orthodontist or dentist that provides Invisalign in their area.
When people look for a dentist or orthodontist that offers Invisalign they take one of two different paths. Some will get a referral from a friend or medical professional, others will immediately search for an orthodontist or dentist on Google or another search engine. There are potential patients that will use search engines such as Yahoo or Bing but most patients will search for an orthodontist or dentist that provides Invisalign on Google.
Whether you are utilizing Google Ads or an organic SEO strategy, the keywords you use can make or break your campaign. This is why it is vital that you target the right keywords to get new Invisalign patients. This resource will help you identify the best Invisalign keywords to get more Invisalign patients for your practice.
Types of Invisalign Keywords For Dentists and Orthodontists
When exploring different target keywords to get more Invisalign patients you have two different strategies you can use. Many orthodontists and dentists go for a short tail keyword such as “Invisalign New York” or “Invisalign Near Me.” These are great long term goals but before you can rank for these keywords you should invest time and energy into ranking for longer tail keywords such as “how much does Invisalign cost in New York” or “can I get Invisalign from my dentist in New York?”
Here is a more detailed overview of the best short tail keywords and the best long tail keywords to get more Invisalign patients.
Best Short Tail Invisalign Keywords for Orthodontists and Dentists
Short tail keywords are those keywords and queries that people search that have very few words. Keywords such as “Miami Orthodontist” or “Invisalign Miami” are examples of short tail keywords that can be used to get more Invisalign patients. Here are some of the best short tail Invisalign keywords to target:
- (Your City) Invisalign
- (Your City) InvisalignOrthodontist
- (Your City) Invisalign Dentist
- Invisalign (Your City)
If you have any questions about targeting the correct keywords or need help ranking front page on Google for Invisalign related keywords, contact us today our team of SEO experts is ready to help your orthodontic or dentistry practice succeed in Google search.
Should I Try to Rank For Short Tail Invisalign Keywords?
The benefit of targeting short tail keywords is that once your website ranks, you will receive a large number of impressions and visitors from Google search. Short tail keywords are more frequently searched due to their concise nature. Nobody wants to type out a full sentence when they are looking for an Invisalign orthodontist or dentist.
Although ranking for short tail Invisalign keywords is the long term goal, it is a time consuming process. Short tail Invisalign keywords are much more competitive than their long tail counterparts. The high level of competition makes them hard to rank for without the help of a professional orthodontist SEO team. Many orthodontists and dentists have asked the question “how can I rank front page on Google for short tail Invisalign keywords?”
How To Rank Front Page on Google For Short Tail Invisalign Keywords
If you want to rank front page on Google, or better yet, number one on Google, for short tail Invisalign keywords, you are going to need to implement some SEO strategy. Like stated earlier, ranking front page on Google for short tail Invisalign keywords is difficult. You are going to need to implement both on site optimization and off site optimization.
On site optimization includes the creation of high quality unique content that mentions the target short tail keyword. The keyword will need to be present in both the body of the site as well as in meta titles and descriptions. Off site optimization includes the acquisition of authoritative referrals that prove to Google’s algorithm that your website is credible. Basically off site optimization is building a high quality link portfolio for your practice’s website.
If you have any questions about how you can help your website rank number one in Google search for Invisalign keywords that will get you patients, contact us today. Our team has been helping orthodontists and dentists rank front page on Google since 2016.
Best Long Tail Invisalign Keywords for Orthodontists and Dentists
Long tail Invisalign keywords are more specific keywords that people search. Long tail keywords are usually in the form of a specific question. Queries such as “Can I eat ice cream with Invisalign?” or “do Invisalign mouth pieces hurt?” are examples of long tail keywords that can be targeted. Typically long tail keywords are targeted in the form of blog posts on your orthodontic or dentistry practice’s website. The specific nature of long tail Invisalign keywords makes them a easier to rank for than short tail keywords.
Long tail keywords typically see a higher click through rate (CTR) than short tail keywords because the link will appear as the question in Google’s search engine results page (SERP). When potential Invisalign patients see the exact question they are asking, they are more inclined to click on it to find their answer.
Here are some examples of the best long tail keywords to get more Invisalign patients:
- How old do you have to be to get Invisalign?
- Is Invisalign cheaper than normal braces?
- How long does Invisalign take?
- What happens if I break my Invisalign aligner?
- Can I get Invisalign at my dentist in Atlanta?
If you are an Invisalign provider who want’s to get more Invisalign patients contact us today. Our team of SEO experts have been helping orthodontists and dentists rank higher in Google search since 2016. Feel free to reach out if you have any questions about ranking higher in Google and getting more Invisalign patients.